Responsible for taking the brand and creative and using it to define and promote Lily’s across multiple online touch points. I was responsible for designing much of the content during a recent website relaunch, working with internal stakeholders and external agencies to get the correct look and feel. My day to day role requires me to work closely with many teams across the business, advising them on possibilities, generating ideas and creating digital assets as required. I am also responsible for coding content updates to the website.
I managed a small team who deal with the design and web updates for General Merchandising and the Speciality Stores of Ocado. As well as design and front-end development for Ocado's Fetch and Sizzle, we also worked on other non-food elements on the main site such as Toy, Beauty and Home. On top of the creative responsibilities I also liaised between teams, made sure briefs were given correctly and delegated out equally, manage deadlines and make sure the team was working effectively on the whole.
During my time with Seven Seconds (a London based digital agency) I primarily worked on the Waitrose account. I was responsible for designing both on and off line marketing material and informative pieces such as emails, mailers and in-store leaflets.
These emails went out regularly to showcase and inform customers what was happening on not only waitrose.com but also on several of their speciality sites like Grapevine and Waitrose garden. These emails had to not only look good but also conform to strict guides to ensure they worked across all devices, meaning every detail needed to be considered in a functional as well as an aesthetic manner.
I was part of a European team responsible for all digital design for Rakuten's marketplace websites across Europe. Projects included banners for web, email and social, affiliate collaborations, UI/UX design and art direction in a variety of campaigns, as well as page creation for all of Europe.
The projects were varied and changed from being purely for the UK to being for Europe on the whole meaning the designs had to follow suit. It often meant that designs had to work across sites that worked and responded differently. I also helped work on the site redesign that eventually brought all European sites into alignment.